My March 12 webinar on “Creating a Sellable Screenplay Concept” is now available from The Writers Store.
In it, I analyzed the loglines of some spec scripts that sold in 2013 — and discussed the common elements.
It’s a 90-minute audio/powerpoint presentation that covers, among other things:
- How the key work is not on the logline, but on the story idea the logline expresses.
- Which genres are traditionally most sellable, and why.
- Why a spec script concept has to be “hookier” than a pitch from an established writer.
- What “high concept” means – and how to use it to your advantage.
- The huge importance of “stakes” in a movie idea – and how stakes differ across genres.
- How to think like a marketer – in terms of the poster, the trailer, and the ad campaign.
- What loglines should and shouldn’t contain, and what their real purpose is.
- How the SAVE THE CAT “genres” are an indispensible tool for developing movie ideas.
- What motivates audiences to pay to see a movie – which is what script buyers focus on.
- How to give the idea generation process its due, to avoid the #1 screenwriting mistake.
Learn more, including how to purchase it, at the Writers Store page devoted to this webinar.
